Where the Alps meet the Andes: forging new business connections.
We provide tailored business development solutions for European brands seeking growth and expansion in LATAM, with local market expertise, reliable networks, and direct support.
“Where different cultures meet, global opportunities are born.”
– Inspired by the intercultural thought of Edward T. Hall
About Us
Discover how Gonzalez Kraemer LLC connects companies with optimal locations, qualified professionals, and cutting-edge technology to establish links between Europe and LATAM.
Our Story:
Gonzalez Kraemer LLC was born from a shared vision across generations: leveraging decades of business development experience to build a bridge between Europe and Latin America. With Venezuelan roots and German descent, our grandparents arrived in Venezuela in the early 20th century. This dual heritage has enabled us to grow between two cultures, understanding deeply both the precision and structure of the European world and the flexibility and warmth of the Latin American market.
Before founding Gonzalez Kraemer LLC, each of us accumulated a strong track record leading and developing business projects in Latin America, especially in Venezuela, Colombia, and Panama. Over the years, we have gained hands-on experience in creating commercial links with suppliers in the Americas, Europe, and Asia, as well as in participating in and organizing international events.
Today, all that know-how is translated into a new proposition: a firm dedicated to connecting European brands with Latin America’s opportunities, with the experience, context, and cultural sensitivity required to do it right from the start.
Our Mission:
To facilitate strong and sustainable commercial connections between European brands and the dynamic, growing Latin American market. We provide strategic, commercial, and operational support, grounded in our direct experience in both contexts, offering deep insight into the sociocultural factors that are key to building successful business relationships.
Our Vision:
To become the partner of choice for European brands wishing to enter or expand in Latin America, recognized for our reliability, intercultural understanding, and personalized approach.
Our Values:
- Trust: We build relationships based on transparency, integrity, and long-term commitment.
- Interculturality: We harness our deep knowledge of both regions to create meaningful and empathetic connections.
- Efficiency: We optimize processes and resources to deliver concrete results with agility.
- Adaptability: We respond flexibly to each client’s needs and evolving market contexts.
- Commitment: We accompany our clients with dedication, making their goals our goals.
Our Team
Henry González Kraemer
Director | Commercial Strategy
With nearly 50 years in business, Henry has developed and led numerous commercial initiatives in sectors like pharmaceuticals, real estate, retail, and specialized equipment. His strategic focus, ability to identify opportunities, and experience in building commercial networks have enabled him to establish long-lasting relationships with suppliers and clients across the Americas, Europe, and Asia. His knowledge of the Latin American environment, paired with an international vision, makes him a key figure in driving brand expansion into new markets.
Daniel J. González
Director | Europe & LATAM Markets
A Systems Engineer with over 18 years of experience in resource management, operations leadership, and international relations. Daniel has served as a link between headquarters, suppliers, and logistics agents across America, Europe, and Asia. He has directed businesses in Venezuela, Colombia, and Panama, standing out for his capacity to operate successfully in multicultural environments and adapt across industries.
“Cultural diversity is not an obstacle, but an opportunity to learn and grow together.” – Kofi Annan
What Sets Us Apart
- Strong regional experience
Over six decades of combined work in Latin America have provided us with a profound understanding of the region’s commercial, regulatory, and cultural environment.
- Authentic bicultural perspective
With German roots and Latin American formation, we speak the language of both worlds: we understand their values, business practices, and cultural nuances.
- International network of contacts
Experience in forging strategic connections with manufacturers, distributors, logistics agents, clients, and key representatives across multiple industries.
- Sector adaptability
We work flexibly across diverse sectors, from consumer goods to technical and industrial solutions.
- Strategic and human support
Beyond results, we believe in sustainable, close relationships guided by trust, respect, and intercultural understanding.
Services
At Gonzalez Kraemer LLC we facilitate the entry and positioning of European companies in Latin America through a comprehensive, flexible offering adapted to the real needs of brands. Our goal is to be the strategic ally connecting cultures, markets, and opportunities
Commercial Representation
We act as your regional office in Latin America, taking an active role in local commercial management:
- Support in negotiations, sales management, and after-sales follow-up.
- Direct representation with clients and distributors (non-exclusive by sector).
- Clear communication in local language with all stakeholders in the process.
Market Development
We support your brand through the entire expansion process, from evaluation to execution:
- Advice on commercial strategy and pricing structure.
- Feasibility studies and preliminary market analysis.
- Active prospecting of clients, distributors, and strategic partners.
Relationship Management
We know business is built on relationships. Therefore, we offer personalized support at every stage:
- Intercultural support for effective and respectful communication in each market.
- On-site assistance at fairs, commercial visits, and presentations in both Europe and Latin America.
- Coordination of translation and adaptation of commercial materials.
Operational Support
We facilitate the launch and maintenance of international operations with concrete support:
- Assistance in logistics, local regulations, and import documentation.
- Coordination with agencies, legal firms, and specialized local consultants.
- Flexibility to provide ad hoc or ongoing support according to project needs.
Sectors
We accompany companies in a variety of sectors in their entry or expansion into Latin America. If your product is competitive and has potential in the market, we are ready to represent it. Our experience covers both tangible goods and technological solutions and specialized services.
Latin America:
A region full of opportunities
Latin America is one of the regions with the highest growth potential for European brands. Its economic dynamism, combined with a growing demand for quality products and solutions, creates real opportunities for manufacturers willing to understand and adapt to its particularities.
Constantly evolving markets
Countries such as Mexico, Colombia, Chile, and Peru lead processes of modernization, digitalization, and investment in key sectors like infrastructure, health, consumer goods, and technology.
Rising demand for European quality
The expanding middle class and increased access to information drive preference for reliable, innovative products with international backing.
Cultural and historical closeness with Europe
Latin America values long-term relationships and personalized treatment. Cultural affinity, along with the shared language in most countries, makes building strong and lasting commercial ties easier.
